Tonight, I was going through Facebook updates and posts, simply attempting to keep up with what a number of my friends and family from other states were doing; to arrive at a single genuine post, I needed to scroll through a number of ad posts.
The reason for this is because I utilize my Facebook for contacts, both official and personal; some great things are posted by a number of my official contacts, links to reports on news or business articles; or a link is posted by them to a blog article with they authored and this is wonderful.
But, what some people are doing is utilizing Facebook similar to a classified ad and a particular firm especially, posts a number of times each day marketing diverse items, attempting to generate traffic to their website, to produce sales. This is not Facebook’s intention; the intention of Social Media was not this.
The True Intention of Social Media
Social Media entails networking and forging new relationships; this is relationship marketing. It is not intended to be utilized as a medium for advertising or to form a push promotion. Individuals who do this really spoil the ambiance the other people like us are trying to form.
Social Media is about networking and creating new relationships, it is relationship marketing; it is not meant to be used as an advertising forum or to create a push campaign, and people that do this actually ruin the atmosphere the rest of us are attempting to create.
It is my guess that some individuals simply do not comprehend the term ‘Social.’ In my view, it simply degrades their item and firm. It is similar to attending a function for business networking; some individuals will move to and fro carrying books and business cards and distribute them to each person. They will also use up the whole time attempting to make sales with their items; I regard these kind of individuals as contemptible and after I shake their hands, I am thoroughly tempted to rush to the washroom to clean my hands.
The intelligent individuals at this function will move around, socialize, introduce themselves, create dialogue and simply attempt to create new friends and contacts; networking entails this. Do not misconstrue what I am saying; all of us engage in business to generate income; however, portraying yourself as a shady salesman whose sole objective is to clinch a deal is not an ideal method to do this.
Networking involves interacting with new individuals and forming new relationships that are long lasting. As the relationship progresses, in case you possess something required by the other person, you are the best person to provide it as already, you have a relationship with them.
This is what Social Media entails; it is an essential networking setting for meeting new individuals, to socialize with current friends, business partners, sellers, customers and partners. This is not a section to aggressively market your items and service to each person. By this time, owners of businesses and executives should comprehend what Social Media entails and the way it functions.
‘Purchase this today,’ or ‘Time is of the essence’ are fast turning into advertising techniques which are outdated; retail vending is being replaced with relationship marketing.
Social Media is permanent and if your business intends to last, then you require gaining awareness and comprehending the new marketing regulations or you are definitely going to turn into an obsolete business very fast!